What is more valuable is that the author notes you have to be continually aware of dips, because others will throw them your way, whether they are work or personally related. He uses the example of Microsoft, who has constructed "Dips so deep" that it is almost impossible to scale them and compete with them. He notes that some high-tech companies have been able to do that by altering platforms and uses for products (like Apple), but others have recognized they do not have the resources necessary to bridge that Dip, and have moved on to other areas of technology. (Think Google, who dominates the Internet search market, while Microsoft is essentially absent in that area.) the author urges readers to understand what they are extremely good at, and keep achieving, while recognizing the things they are not so good at, and quitting those to concentrate on what things where they can truly excel.
This is an interesting book, because it seems to be totally opposite of what most self-help books strive to be, and yet, it is not. It is positive, it is easy to read, it makes...
This is essentially common sense, as most self-help books are, but sometimes things like this make more sense if they are pointed out easily and effectively. This would be a good way to assess relationships too, because there are often times when relationships sink to mediocrity, too, and the partners stay in them because they "should," rather than for the right reasons of love, empowerment, and success.
In conclusion, this is a fast read, and it, like most self-help books, makes some very valid arguments that could help many people with struggles in their lives. It applies to the business world, but also to a person's personal life, because the techniques are simple to put into practice for just about any situation.
References
Grodin, Seth. The Dip: A Little Book That Teaches you When to Quit (and When to Stick). New York: Penguin, 2007.
